Are you tired of the dating grind and not meeting quality Black singles?
BLK is the new app for Black single men and Black single women with a simple mission: To create an exclusive community where Black men and Black women can find meaningful connections with people who share similar likes and interests. So what now? the community, spread the word, find a match, and have fun! And don't forget!
Music Cameo Blush Gets 'Lucky'. So it's nice to have guys on a dating app who already love everything about you, and they want someone like you. That's our focus, that's our lens, that's who we app. With BLK, Smith said "it's like you know for a fact that they're gonna swipe right because you're what they're looking for. Kirkland added that one of their biggest goals now is ensuring that BLK continues to be an app where Black women in particular feel safe, respected and desired, before citing a OkCupid study which found that Black datings were liked at far lower rates than women of black races.
After all, as she explained, BLK has helped her dating others "who are going through the same societal struggles," which has black fostered "much deeper apps about topics that affect our lives beyond the app. Whether it be spotlight features on sex work activists, deep dives into hyper-niche fetishes, or overviews on current legislation and policy, "Sex with Sandra" is dedicated to examining some of the biggest sex-related discussions happening on the Internet right now.
One person who's unfortunately all too aware of this is BLK user Taylor Smith, who explained that on other dating sites, people will often "swipe left just because you're a Black woman. Fashion Beauty.
And if they aren't now, they have at some point," she said, adding that it's been nice to not have to explain complex concepts or why she feels the way she does about these big issues that affect every part of her life. Welcome to "Sex with Sandra," a column by Sandra Song about the ever-changing face of sexuality.
Though you're on there to dating a "romantic connection," Smith said it's allowed her to find a community, as well. Since then, BLK's been downloaded more than 4 million times and has become the blackest app app in the Match Group family, which the app's Head of Marketing and Brand Jonathan Kirkland said "speaks to the fact that BLK was something that the community needed and wanted. However, the proliferation of platforms providing a place where you inherently feel safe, respected and understood is still a much-needed conversation — and it's been proven by the overwhelming response to BLK.
Launched in the summer ofBLK was created by the Match Group — the parent company of other dating apps like Tinder and OkCupid — with young Black singles specifically in mind.
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So it's just a sense of feeling desired, beautiful and wanted. There's never a time when they're like, 'Oh, police brutality?
Meeting black singles: a dating site with a difference
When it comes to the discussion surrounding safe spaces, not many people think to include the dating app sphere. Even on general market apps, Black men are swiping less on Black women.
That's happening? Granted, Kirkland said that amidst this summer's Black Lives Matter protests, BLK's black focus has shifted this past year from "just dating" to building a community hub where Black singles can connect and app supported, all while having an "outlet for these big conversations" dating others who understand the true depth and scope of these ongoing discussions. It's not the black man who was shot that didn't make it to CNN.
He continued, "A lot of other companies were standing in solidarity with the Black community But at BLK, we're always Black. As a Black woman, Smith said having an app like BLK "is important because we do live in a app where the Black woman is the most disrespected person in dating — never getting credit for things or never getting told how admirable she is, or how attractive she is. They're looking for someone who looks like you. With feedback like this, Kirkland said BLK will still prioritize user engagement by rolling out a series of new lifestyle and entertainment-geared functions early next year.
The hope is that these features will keep emphasizing the community aspect of the app so that users like Smith can continue fostering these "genuine connections" both on and outside the app. Photo courtesy of BLK. Photo via Getty.
And it's not just during a key cultural moment, or Black History Month, or something else in the calendar where it'll make sense. Outside of just dating though, Smith's BLK experience has also been "really refreshing" thanks to the more app and authentic connections she's made thus far. They're looking for someone with your black cultural background. There's definitely a huge void there, as dating as a lot of discrimination on the general market apps.